Lunching at Llama Inn

Visiting the Instagram HQ: Here’s what I learned

14081075_10157259085030655_1045204185_nThe view from the Instagram/Facebook HQ

A few weeks back I had a very exciting meeting. Not only was it with Instagram, but it was with Instagram-legend Eva Chen (I’m a big fan, if your can’t tell). It was all about how to improve the appearance on Instagram, and about the trends and tendencies that are showing. I left so inspired, so I thought “Why not share all the tips and tricks?”. I took tons and tons of notes, so I boiled it down to the 5 most asked Q’s.

How to gain new followers

  • Great original content

    • In the moment, mobile-first, focus on outtakes, and randomness — Photos that look like you took them yourself (with your phone) perform better than polished, professional photography
  • Behind-the-scenes shots — content that is ?more real? and ?intimate?
  • Followers tagging friends is ?a digital shoulder tap? and you should see it as a positive thing
  • Engage with you followers as well as the people you follow
    • Comment on photos, like photos, follow people that inspire you
    • Reply to comments like you are best friends, and reply in a timely fashion

How to gain more likes

  • Show and tell
  • Behind the scenes/ pull back the curtain / everyday life
    • People love to see how other people live their lives and get inspired by it
  • Show personality
  • People open Instagram around 19-50 times a day (I’m guilty of 50+), so Eva actually said that posting 6-10 times a day is the ultimate number if you want to get seen by your followers (I post 3-4 times a day)


  • Outside of fashion, hashtags are HUGE

    • Millions of users are looking up hashtags, so don’t think they are uncool to use
  • Etiquette
    • 1-2 #’s for your caption; put the rest of your desired hashtags in a comment (up to 30)
    • When other people comment with hashtags, they will not show up in searches and use count

Content that gets great engagement

  • Lifestyle, fashion & inspiration (check out Viktoria Dahlberg or Pernille Theisbæk as examples)

    • Curating a lifestyle
    • Think of the grid as show and tell
  • Behind-the-scenes, pulling back the curtain
  • Abundance (Beauty brands ex. organized objects — make up)
  • Place settings


  • Give context about the photo
  • Give followers something a little bit extra they can?t see anywhere else
  • Choose how you want to tell YOUR story and keep it consistent


  • Boomerang — makes you stop and linger

    • Loopable video, no hard-stop, hypnotic
  • Forget about likes for videos — it?s all about the view count
  • Super-produced content does not perform as well on Instagram
  • The first three seconds are the most important
    • Put the most compelling part at the beginning
  • Mobile-first-produced video performs better (content that was made for the platform)
  • Play with slow-mo and hyperlapse



Ingen kommentarer endnu

Der er endnu ingen kommentarer til indlægget. Hvis du synes indlægget er interessant, så vær den første til at kommentere på indlægget.

Skriv en kommentar

Skriv et svar

Din e-mailadresse vil ikke blive offentliggjort. Krævede felter er markeret med *


Næste indlæg

Lunching at Llama Inn